Beauty Wrapped 2025: Products that Lived Up To The Hype
- Curated For You
- Dec 17, 2025
- 4 min read
Updated: 2 days ago
Beauty trends evolve quickly, and every year brings a new lineup of must-have products. From glowing, natural skin and flawless makeup to effortless hairstyles and radiant lips, 2025 has introduced beauty favorites that truly lived up to the hype.
Here are the 30 most talked-about beauty products of the year — from skincare and makeup to hair, lip, and body favorites that earned their buzz.
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Skin, Hair, Lip, and Body Favorites
Here are the top trending skincare and beauty products of 2025 captured attention with innovative formulas, visible results, and a fresh approach to radiant skin, hair, and body care.
TOWER 28 SOS Daily Rescue Facial Spray
Why users love it: This gentle, soothing facial spray refreshes sensitive and acne-prone skin. Ideal for morning and nighttime routines, it helps achieve a radiant, dewy glow.
KITSCH Warm Sugar Hair Perfume
Why users love it: Loved for its fresh, clean fragrance, this product refreshes hair without leaving it sticky, heavy, or crunchy.
BUBBLE Cosmic Silk Hydrating Milky Toner
Why users love it: Highly praised for its hydrating properties, this product also helps create a smooth, flawless base for makeup application.
medicube Mini Booster Pro
Why users love it: They say it’s a “Hailey Bieber made me buy it” product! Lightweight, gentle, and super easy to use. Perfect after serum or cream for smoother, firmer-feeling skin.
HERBAL ESSENCES Shampoo and Conditioner Set
Why users love it: This TikTok-favorite makes hair silky and smooth without weighing it down. Plus, the light floral scent is fresh and not overpowering!
ANUA Niacinamide Serum
Why users love it: Users say it’s worth the hype! This lightweight formula brightens skin, gives a smooth, healthy glow, and absorbs quickly. It layers seamlessly with other products for a flawless finish.
OLEHENRIKSEN Peptide Lip Treatment
Why users love it: This highly raved lip treatment delivers deep hydration and a plump, smooth finish especially perfect for the colder months.
ROUND LAB Moisturizing UV LOCK SPF
Why users love it: Consistently popular in K-beauty, this sunscreen offers strong UV protection, a lightweight texture, zero white cast, and works seamlessly under makeup.
L'ORÉAL Leave In Conditioner
Why users love it: Recommended by hair experts, this product softens hair, reduces frizz and breakage, and locks in moisture without an overpowering scent.
BIODANCE Real Deep Mask
Why users love it: Another K-beauty favorite! TikTok can’t get enough of this mask; it’s super hydrating, cooling, and leaves skin looking fresher, smoother, and plump.
PHLUR Vanilla Skin Fragrance Mist
Why users love it: With its authentic vanilla fragrance and enduring wear, this scent leaves a lasting impression and draws compliments.
ESTÉE LAUDER Advanced Night Repair Serum
Why users love it: A classic favorite! Lightweight, fast-absorbing, and leaves skin glowy. Perfect for nighttime or even under makeup in the morning.
Most Loved Makeup Picks
Makeup lovers are obsessed with these! From classic lip balms to flawless foundations, setting sprays, and contour essentials, these products are tried, tested, and loved.
CLINIQUE Tinted Lip Balm
Why users love it: Black Honey remains an iconic shade for a reason. It gives the perfect hint of color while keeping the lips moisturized for that healthy, effortless look.
L'ORÉAL Infallible Matte Liquid Lipstick
Why users love it: This creamy, powder-soft liquid lipstick stays put all day. It resists transfer, won’t smudge, and delivers a flawless matte finish in one swipe.
MERIT Bronze Balm Sculpting Bronzer
Why users love it: With its silky texture and weightless feel, it blends seamlessly into the skin. The result? A natural, sculpted contour with zero cakiness.
HALF MAGIC Sparklestik Eye Crayon
Why users love it: Smooth, twist-up eye crayon that sticks and sparkles — no sharpening needed, perfect for quick touch-ups.
Saie Lightweight Illuminating Serum
Why users love it: People keep repurchasing this gem! Can be used as a moisturizer, SPF, or mix it with foundation. Lightweight, non-greasy, and leaves the skin naturally radiant all day.
TIRTIR Mask Fit Make Up Fixer
Why users love it: A unique powder-based formula delivers a dewy, radiant finish while lightly controlling shine. Combines the benefits of a setting spray and powder, with an ultra-fine mist ideal for all skin types.
HUDA BEAUTY Blush Filter Liquid Blush
Why users love it: Loved for its stunning shade range, this lightweight, blendable formula melts into the skin for a soft-focus, airbrushed finish. Buildable coverage means a little goes a long way.
L.A. GIRL Brow Styling Wax Pomade
Why users love it: Featuring a precise brush, this brow gel delivers strong hold all day while keeping brows natural and flake-free.
MAKEUP BY MARIO Hydrating Lip Gloss
Why users love it: Keeps lips hydrated, soft, and non-sticky. The applicator glides on evenly, delivers the perfect amount of product, and has a pleasant scent.
MAYBELLINE Liquid Foundation
Why users love it: Offering buildable, long-lasting coverage that conceals imperfections seamlessly, this high-quality formula comes at a price that’s hard to beat.
MORPHE Shapelifter Micro Contour Stick
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DIOR Rouge Dior On Stage Lipstick
Why users love it: Gorgeous, glossy, and super pigmented! Glides on effortlessly, smells luxe, and keeps lips shiny and luminous all day.
HARD CANDY Glow On Lock Setting Spray
Why users love it: Glowy, lightweight, long-lasting — over 12 hours of wear without any heaviness. Totally raved about by everyone!
GLOSSIER Lip Line Enhancing Pencil
Why users love it: Highly pigmented with a creamy texture that lasts all day. Available in a beautiful range of shades for every look.
THE ORDINARY Lash and Brow Serum
Why users love it: Everyone says it’s underrated! In just a few weeks, lashes look fuller and brows thicker and definitely budget-friendly.
GLOW RECIPE Serum Blush
Why users love it: Wide shade range, dewy flush, long-lasting, and super easy to apply and blend. Perfect cheek pop!
NYX Professional Makeup The Brow Glue
Why users love it: Gives that perfect laminated look and keeps brows in place all day! If you love a super-glued lift, this is totally worth it.
Why users love it: Offers buildable coverage with a refreshing, cooling sensation and a beautiful, dewy finish. Just a gentle tap on your cheeks goes a long way for a naturally radiant look!
And that’s a wrap on the trending beauty products of 2025! Have you spotted your favorites or tried any of them yet? Follow our blog for more beauty finds and stay tuned for our 2026 picks.
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